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Creating a PBN or Private Blog Network is likely more difficult that just focusing on your content and the value it offers visitors. In this post we’ll examine what you need to have on the site and how it should be structured.
In previous posts we’ve discussed:
Every Site Needs A Backstory
Because every organic real site has one. If you decide before you create the site what it is and who made it then you’ll be able to create a site that will serve your PBN well. I’ve made site’s as if it were a school assignment in music and communication, or I’ve built a medical conference site that happened years ago but continues to update it’s site with follow up articles. I’ve built news magazine sites that promise to focus on local news that matters. Each site has an intended audience and justifies its existence.
Be creative and shake up the site’s purpose, play with the name. One site I had was aidusa.website I built a site seeking international aid for the USA because of the state of politics and our national debt. I noted our poverty levels, healthcare challenges and violence on the streets. It kinda made some sense after you look at it. That site could easily then harbor a backlink for a charity, healthcare site, legal site or a news site.
If you own one site and its this site your building you’re going to update it at least every month right? Its something you’re passionate about and you’ll find the regular updates will attract regular visits from search engines. This doesn’t scale well when we think about 10 sites or 100 sites … 1000 sites. You’ll need to read up on our Auto Blogging ideas in another article that we posted a while back.
Avoid … just don’t … place a link in the header or the footer or the sidebar of the site to another site. Your main “real” site doesn’t do that I bet. Why would this site? Keep money links to your target site in content. Define your site with anchor text that is relevant to the keywords you are pursuing.
Who’s Behind The Site And The Ability To Contact Them
I know what your favorite word is … or at least statistically speaking I do. It is your name. Humans love to talk about themselves and they like to take credit for something they’ve done. Websites aren’t much different.
So it looks odd when a site gives no information about the person or group behind it. The About Us section is important and just like on your money site or the important site … you need a means to contact the owner. A simple contact form or link to a twitter account is needed here. You don’t have to create email accounts on all the sites but you would be smart to create an email forwarder for the domain to one central account.
Social Media Presence
Your money site has the ability for people to share content on social media. It likely has 5, 6 maybe more social media accounts tied to it. Your PBN site likely should have something too. Use IFTTT or Buffer.com to automate the social media presence but make sure there is one.
Make a customized logo for each site.
Technical PBN Stuff Here
Dont setup a Google Analytics or Search Engine property on the same account that you use for your main account.
Have a seperate IP address or use a different host company for your various sites. Register your domain names on several registrar sites and use their nameservers or Cloudflare. It’s fine to build a template site with plugins and pages ready to be migrated onto a new domain and setup but make sure you vary them. Different themes, plugins, structure … experiment here and there, don’t install Yoast on everyone, use something different.
In the end patterns are what break us, or forgetting what we’d do if this was our only site. Be organic….and have a backstory.
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I wanna share a graphic I ran across online with you today.
I often have clients who comb over their sites day after day tweaking the words on the page with bold or moving them to a header and if they spent 1/4 of that time trying to attract other sites to link to them they’d get 5 times the result.
Its one thing to say your the best, its a totally different thing if someone else says your the best. Or if someone says you’re the worst it really doesn’t matter how many times or ways you say you’re the best. It’s logical too…if you meet a person for the first time and they boldly proclaim how great they are to you, but someone else warns you that they’re full of it … what are you going to think?
We’ve discussed this a few times in other articles but when looking over the Upwork SEO projects its evident that few people understand this concept. Your page is defined by the link that lead Google to you. Sure working on the headers and img alt tags are useful, but only to support what your backlinks are saying.
Anchor text is the real keyword of search engines. This link to the best upwork SEO profile is more important than anything I put on that page.
CSRF master’s degree while also engaging as a graduate assistant coach with one of the ASU women’s collegiate athletic teams. Nine positions are available, one each for Rambelles basketball, cross county, golf, soccer, softball, tennis, track and field, volleyball, and strength and conditioning.The DWC graduate assistantships offer a distinct opportunity for women interested in coaching to complete a
“The DWC graduate assistantship program offers a great opportunity for coaches to gain experience in the highly competitive women’s athletic programs at Angelo State,” said Katie Scott, associate head softball coach. “We look forward to the opportunity to work with future women coaches, as they too will be a valuable asset to our athletic programs.”
To be eligible for a DWC graduate assistantship, applicants must be accepted into the CSRF master’s degree program. Minimum requirements include a bachelor’s degree with at least a 2.75 grade point average, as well as at least one year of coaching experience, two years of competing in collegiate athletics, or a demonstrated knowledge of the sport requested for the assistantship. Applicants will be selected based on their credentials, compatibility with one of the ASU women’s athletic teams, passion to become a collegiate coach, and recommendations.
Once approved for a DWC graduate assistantship, students will be required to attend classes for two fall and two spring semesters and the two summer sessions in between. They will also attend two week-long summer symposiums on women in sport (one each summer), and complete 300 hours of supervised coaching, including 50 hours in athletic administration, during each fall and spring semester (1,200 total).
“Experience is a vital part of education,” said Dr. Veronica Snow, DWC assistantships coordinator. “Our goal is to increase opportunities for women in the collegiate coaching environment. The combination of assisting the high-quality ASU athletic teams and the education received through the CSRF program allows students to leave ASU primed for success in a collegiate coaching setting. We are excited to have both the CSRF program and Athletics Department work together to achieve this goal.”
Applicants accepted into the CSRF degree program will automatically be considered for Carr Academic Graduate Scholarships. The nine DWC graduate assistantships will include a tuition-and-fee waiver and a $2,200 stipend for each fall and spring semester. Students who stick to the degree plan will be eligible for free summer housing in an ASU residence hall, if needed.
Review of applicants will begin June 10 to start the CSRF degree program with a DWC graduate assistantship in the fall 2019 semester. Graduate students may also enroll in the CSRF degree program without a DWC graduate assistantship.
More details on the DWC graduate assistantships are available at www.angelo.edu/dwc.
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The 2019-20 Military Spouse Friendly® Schools list honors the top U.S. colleges, universities and trade schools that are doing the most to embrace America’s military spouses as students, and to dedicate resources to ensure their success both in the classroom and after graduation. Angelo State is one of only 196 institutions recognized nationally and one of only three public universities in Texas on this year’s list.
home and family support to the soldiers, sailors and airmen who ensure our national safety and security, and we take pride in honoring them by providing the academic programs and campus support services they need to get a quality ASU education. They are an important part of the Ram Family.”“We understand that the spouses of military personnel are also serving our country,” said ASU President Brian J. May. “They provide the
To be considered for the Military Spouse Friendly® School designation, institutions must first be named a Military Friendly® School by Victory Media. Angelo State earned that designation in January for the 11th straight year and received a Top 10 Gold Award for ranking in the top 10 of the 76 institutions in the Large Public University category.
Final ratings are determined by combining each institution’s scores on the annual Military Friendly® survey with an assessment of the institution’s ability to meet thresholds for student retention, graduation, job placement, loan repayment, persistence and loan default rates for all students – and specifically for student veterans and their families.
“The Military Spouse Friendly Schools designation helps military spouses select schools that will support them in their education journey by meeting their unique needs as a part of a military family,” said Brian Hucik, Military Friendly® national program manager. “Schools that are selected for the list are at the forefront of supporting the goals of military spouses.”
ASU’s programs for military and veteran students and their families are overseen by the Office of Affiliated Military and Veteran Services, which is housed in the Veterans Educational and Transitional Services (VETS) Center in the Houston Harte University Center.
The complete list of Military Spouse Friendly® Schools is available with school profiles on the Military Friendly® website and the Military Spouse magazine website. It will also be published in the September issue of Military Spouse magazine. The only other Texas public universities to make the 2019-20 list are Texas A&M University-Central Texas and the University of Texas at Arlington.
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What to do with a low ranking site?
Simplest Answer: I think it’s hard to quantify if a site is low level.
Ultimateseo.org has a DA 19, that seems pretty low. But keep in mind it used to be a DA 40 before Moz changed it’s scoring. Keep also in mind that change in scoring showed no reflection in the site’s ranking. I recommend 301 redirecting based on anchor text not necessarily on the score a site earns.
Longer Answer: What backlinks should be 301 redirected from another domain?
While it is a Domain Authority 19 now it is a CF 34, and a TF 14. It has a DR 45, and a DS 24, TS 22, AS 36 ….. head spinning yet? As a reminder here are what those abbreviations mean … and to whom.
- DA is Domain Authority created by Moz
- CF is Citation Flow created by Majestic
- TF is Trust Flow created by Majestic
- DR is Domain Rank created by AHREFS
- DS is Domain Score created by SEMRush
- TS is Trust Score by SEMRush
- AS is Authority Score by SEMRush
DA is Unreliable To Me
The DA metric lost a lot of credence in my mind when they redid their formula, it made it more obvious that it’s just a number in a vacuum. What we saw after Moz released DA2.0 was as a DA40 became a DA19 it wasn’t reflective by what Google saw.
The day before this site ranked as it did the day after DA2.0. Google doesn’t use DA and what we care about is what does Google think about a site.
So Id say if we want to redirect 301 links we can …. and I do. But I do it because the anchor text is what I want, not because a site’s DA is low.
Assessing A Site’s SEO Value
When we assess if a site is high or low we have to consider all of the SEO metrics we have available and use these numbers together. Keep in mind they are not intended to be apples to apples. For instance Citation Flow is how influential a site appears where Trust Flow and Trust Score are meant to tell us how trustworthy a site is considered. AS is Authority Score which I lump in with CF. I think of DA, DR and DS as comparable metrics.
So assessing if this site is low or high I’d say we have the following metrics:
Overall scores: DA: 19 DR: 45 DS: 24
Trustworthiness: TF: 14 TS: 22
Authority: AS: 36 CF: 34
It’s also important to look at some of the raw indicators to understand the values we are seeing above. I use Majestic, SEMRush And Moz to answer these questions, and I always expect Majestic to have higher numbers because it crawls more of the web than Moz.
Moz likely would say they crawl more of the relevant web … but who are they to decide whats relevant and I dont care what they think is relevant … just what Google crawls.
Backlinks: So how many links to my site are there?
Backlinks . Moz: 18445 Majestic: 139903 SEMRush 1000000*
Backlinks are fine and dandy but keep in mind a million from one website vs a hundred from a hundred sites says something. So what is the “Domain Pop” … how many domains link to our site?
Domain Pop: MAJ 1302 SEMRush: 4,000
Domains can be owned and operated easily from the same cheap shared host. So how many seperate IP Addresses link to our site?
IP Pop: SEMRush 885 Majestic 905
These numbers above 885 and 905 seem a lot more comparable to each other than some of the other numbers.
Now consider a site that may have a DA: 50 vs Ultimate SEO’s DA: 19. I’m willing to bet 9 times out of 10 Ultimate SEO will out rank the other site as long as the other site has 500 or less domains on different IP addresses.
Better Backlinks and Best Backlinks
Now to be fair this explanation above is overly simplifying the answer. You may wonder how that could be … it seems rather complicated. Well ask yourself which site would you rank higher … a site that has a link to it from 20 research universities or a site that has 200 links to it from random weirdly named domains? Obviously the 20 research universities suggests a more authoritative and trustworthy site.
Authority On The Topic
But getting more complicated what if the page we are considering for ranking is about 2000 dance mixes. The 20 research universities are all medical schools and the anchor text reads “open heart surgery mortality rates” … do we think that the site should rank that high now…and how authoritative do we think the site is on dance remixes of 2000?
301 Backlinks Based On Backlinks Not Your Domain
So the best answer I can give for when to 301 redirect a domain or not is to ignore any one metric completely. If multiple numbers lead you to believe a site isn’t going to be good then sure consider each backlink individually. Keeping in mind what earned the site a low metric across the board IS mostly those backlinks.
If you find a .gov or .edu link using the anchor text you are after on another site then yes … thats the time to 301 redirect that backlink to the best content you have that is relevant to that anchor text. That last part is essential.
You can’t expect long term gains by redirecting a backlink to content that isn’t able to hold its own. User behavior is a big factor in Google’s ranking of a site. And it should be, you can’t prevent what you cant predict.
After all is said and done if no one stays on a site for more than 10 seconds or if they always click the result after yours in Google’s search results you must ask yourself why users hate your content.
And I mean it … people hate your content if you have 301 redirected, optimized your on page and studied your backlinks but users still go elsewhere. Google may rank you high for a time but without users liking your content and staying for awhile you will drop in rankings due to user behavior.