University Sites Unofficial –  Welcomes You

What to do with a low ranking site?

I was asked a seemingly simple question by a client today. Should low level sites he owns be scrapped and used for their backlinks by 301 redirecting the sites.

Simplest Answer: I think it’s hard to quantify if a site is low level.

Ultimateseo.org has a DA 19, that seems pretty low. But keep in mind it used to be a DA 40 before Moz changed it’s scoring. Keep also in mind that change in scoring showed no reflection in the site’s ranking. I recommend 301 redirecting based on anchor text not necessarily on the score a site earns.

Longer Answer: What backlinks should be 301 redirected from another domain?

While it is a Domain Authority 19 now it is a CF 34, and a TF 14. It has a DR 45, and a DS 24, TS 22, AS 36 ….. head spinning yet? As a reminder here are what those abbreviations mean … and to whom.

SEO Metrics

  • DA is Domain Authority created by Moz
  • CF is Citation Flow created by Majestic
  • TF is Trust Flow created by Majestic
  • DR is Domain Rank created by AHREFS
  • DS is Domain Score created by SEMRush
  • TS is Trust Score by SEMRush
  • AS is Authority Score by SEMRush

DA is Unreliable To Me

The DA metric lost a lot of credence in my mind when they redid their formula, it made it more obvious that it’s just a number in a vacuum. What we saw after Moz released DA2.0 was as a DA40 became a DA19 it wasn’t reflective by what Google saw.

The day before this site ranked as it did the day after DA2.0. Google doesn’t use DA and what we care about is what does Google think about a site.

So Id say if we want to redirect 301 links we can …. and I do. But I do it because the anchor text is what I want, not because a site’s DA is low.

Assessing A Site’s SEO Value

When we assess if a site is high or low we have to consider all of the SEO metrics we have available and use these numbers together. Keep in mind they are not intended to be apples to apples. For instance Citation Flow is how influential a site appears where Trust Flow and Trust Score are meant to tell us how trustworthy a site is considered. AS is Authority Score which I lump in with CF. I think of DA, DR and DS as comparable metrics.

So assessing if this site is low or high I’d say we have the following metrics:

Overall scores: DA: 19 DR: 45 DS: 24

Trustworthiness: TF: 14 TS: 22

Authority: AS: 36 CF: 34

It’s also important to look at some of the raw indicators to understand the values we are seeing above. I use Majestic, SEMRush And Moz to answer these questions, and I always expect Majestic to have higher numbers because it crawls more of the web than Moz.

Moz likely would say they crawl more of the relevant web … but who are they to decide whats relevant and I dont care what they think is relevant … just what Google crawls.

Backlinks: So how many links to my site are there?

Backlinks . Moz: 18445 Majestic: 139903 SEMRush 1000000*

Backlinks are fine and dandy but keep in mind a million from one website vs a hundred from a hundred sites says something. So what is the “Domain Pop” … how many domains link to our site?

Domain Pop: MAJ 1302 SEMRush: 4,000

Domains can be owned and operated easily from the same cheap shared host. So how many seperate IP Addresses link to our site?

IP Pop: SEMRush 885 Majestic 905

These numbers above 885 and 905 seem a lot more comparable to each other than some of the other numbers.

Now consider a site that may have a DA: 50 vs Ultimate SEO’s DA: 19. I’m willing to bet 9 times out of 10 Ultimate SEO will out rank the other site as long as the other site has 500 or less domains on different IP addresses.

Better Backlinks and Best Backlinks


Now to be fair this explanation above is overly simplifying the answer. You may wonder how that could be … it seems rather complicated. Well ask yourself which site would you rank higher … a site that has a link to it from 20 research universities or a site that has 200 links to it from random weirdly named domains? Obviously the 20 research universities suggests a more authoritative and trustworthy site.

Authority On The Topic

But getting more complicated what if the page we are considering for ranking is about 2000 dance mixes. The 20 research universities are all medical schools and the anchor text reads “open heart surgery mortality rates” … do we think that the site should rank that high now…and how authoritative do we think the site is on dance remixes of 2000?

301 Backlinks Based On Backlinks Not Your Domain

So the best answer I can give for when to 301 redirect a domain or not is to ignore any one metric completely. If multiple numbers lead you to believe a site isn’t going to be good then sure consider each backlink individually. Keeping in mind what earned the site a low metric across the board IS mostly those backlinks.

If you find a .gov or .edu link using the anchor text you are after on another site then yes … thats the time to 301 redirect that backlink to the best content you have that is relevant to that anchor text. That last part is essential.

You can’t expect long term gains by redirecting a backlink to content that isn’t able to hold its own. User behavior is a big factor in Google’s ranking of a site. And it should be, you can’t prevent what you cant predict.

After all is said and done if no one stays on a site for more than 10 seconds or if they always click the result after yours in Google’s search results you must ask yourself why users hate your content.

And I mean it … people hate your content if you have 301 redirected, optimized your on page and studied your backlinks but users still go elsewhere. Google may rank you high for a time but without users liking your content and staying for awhile you will drop in rankings due to user behavior.

Ultimate SEO



ASU engineering's new G.U.N.T. hydraulic flow demonstratorASU engineering’s new G.U.N.T. hydraulic flow demonstratorAlso called an open-channel flume, the new equipment was custom built by the G.U.N.T. Gerätebau GmbH engineering equipment company in Hamburg, Germany, to fit ASU’s teaching and research requirements and the available lab space. G.U.N.T. technicians have also provided extensive training for ASU engineering faculty and lab technicians.

Dr. Aldo Piñón-VillarrealDr. Aldo Piñón-Villarreal“Our students will use the flume in our water resources engineering classes,” said Dr. Aldo Piñón-Villarreal, assistant professor of civil engineering. “These are fluid mechanics, hydrology and hydraulics, and hydraulic system design. Students will learn about the energy, momentum and forces present in open-channel water flows, which are applicable to hydraulic structures such as stormwater conveyance systems, irrigation channels and dam spillways.”

The Hunter Strain Engineering Labs already featured a much smaller flume, which will remain in use. The new larger flume offers additional options for regulating and changing water flow rates, angles and patterns, as well as additional sensors for measuring flow rates and pressure, and for collecting data.

Clint HudsonClint Hudson“When you’re talking about water flow, you’re talking about rivers, lakes and larger bodies of water like that,” said Clint Hudson, engineering lab technician. “With our smaller flume, students can only learn how to measure very small flow rates. We will now be able to up the size for them to be able to get closer to what they’ll actually be measuring as an engineer.”

“We have a lot of lab classes where students will use this flume,” he added, “and they will also have access to it for conducting any type of research that they want. It will fulfill the needs for our labs, as well as any faculty or student research. It really supplements the other equipment we have, and it’s the final step to make sure our students have the finest equipment possible.”

Funding for the new flume came from the final installment of the five-year, $2.87 million U.S. Department of Education grant ASU was awarded in 2015 to implement the Bachelor of Science in Civil Engineering program.

Not Affiliated With Any University

Transcript hi I’m Maile Ohye and I work with Google search I like to share advice to help you hire a useful SEO and prevent hiring a bad SEO one who you might pay a lot of money without positive results or even worse one who implements shady practices on your website that result in a reduction in search rankings SEO stands for search engine optimization – some SEO seems like black magic having worked with Google search for over a decade what I’ve learned is that first it’s not black magic and second if you want long-term success there aren’t any quick magical tricks that an SEO will provide so that your site ranks number one it’s important to note that an SEO potential is only as high as the quality of your business or website so successful SEO helps your website put your best foot forward so that it ranks appropriately in the spot where an unbiased potential customer would expect your site to be seen a successful SEO also looks to improve the entire searcher experience from search results to clicking on your website and potentially converting a good SEO will recommend best practices for a search friendly site from basic things like descriptive page titles for a blog or small business to more complex things like language markup for a multilingual global site SEO is ensure that you’re serving your online customers a good experience especially those coming from a search engine and that your site is helpful whether they’re using a desktop computer or mobile phone in most cases the SEO will need four months to a year to help your business first implement improvements and then see potential benefit my strongest advice when working with an SEO is to request if they corroborate their recommendation with a documented statement from Google either in a Help Center article video or Google a response in a forum that supports both one the SEO description of the issue that needs to be improved to help with ranking and to the approach they prescribed to accomplishing this tasks requesting these two bits of information will help prevent hiring a poor SEO who might otherwise convince you to do useless things like add more words to the keyword meta tag or by links because if you search for google advice on this topic you’d see blog posts and videos from us that clearly explain that adding keywords to the meta tag wouldn’t help furthermore while google uses links for page rank our documentation highlights that we strongly advise against the approach of buying links for the purpose of increasing page rank one basic rule is that in a majority of cases doing what’s good for SEO is also doing what’s good for your online customers things like having a mobile-friendly website good navigation and building a great brand additionally if you’re a more established brand with complicated legacy systems then good search friendly best practices likely involved paying off some of your site’s technical debt such as updating your infrastructure so that your website is agile and able to implement features faster in the long term if you own a small local business you can probably do the initial work yourself check out our 30-minute video series on how to build an online presence for your local business now if you still believe you want to hire an SEO here’s a general process one conduct a two way interview with your potential SEO check that they seem generally interested in you and your business to check their references three act four and you’ll probably have to pay for a technical and search audit 4 decide if you want to hire let’s break this down and start with step 1 conduct a two-way interview in the interview here are some things to look for a good SEO doesn’t focus only on search engine ranking but how they can help your business so they should ask questions like what makes your business content and/or service unique and therefore valuable to customers they want to know this information to make sure it’s highlighted on your website for your current and potential new audience – what does your common customer look like and how do they currently find your website 3 how does your business make money and how can search help for what other channels are you using offline advertising social networks 5 who are your competitors what do they do well online and potentially offline if the SEO doesn’t seem interested in learning about your business from a holistic standpoint look elsewhere it’s difficult to do good SEO without knowing about a business’s goals their customers and other existing marketing efforts SEO should complement your existing work the second step in hiring an SEO is to check references if your potential SEO provides prior clients be sure to check their references you want to hear from past clients that the SEO was able to provide useful guidance and worked effectively with their developers designers UX researchers and our marketers a good SEO should feel like someone you can work with learn from experiment with and who generally cares about you and your business not just getting your site the highest rank as ultimately those techniques rarely last long if they work at all they’ll want to educate you and your staff on how search engines work so that SEO becomes part of your general business operations step 3 is to request a technical and search audit if you trust your SEO candidate give them restricted view not full or right access to your Google search console data and even your analytics data before they actually modify anything on your website have them conduct a technical and search audit to give you a prioritized list of what they think should be improved for SEO if you’re a larger business you can hire multiple SEO to run audits and prioritize improvements see what each has to say and then determine who you could work with the best in the audit the SEO should prioritize improvements with a structure like one the issue to the suggested improvement 3 an estimate on the overall investment in other words the time energy or money it would take for your developers to implement the improvement and for Google search as well as searchers and customers to recognize the improvement the SEO will need to talk with your developers to better understand what technical constraints may exist for the estimated positive business impact the impact might be a ranking improvement that will lead to more visitors and conversions or perhaps the positive impact comes from a back-end change that cleans up your site and helps your brand be more agile in the future five a plan of how to iterate and improve on the implementation or perhaps how to experiment and fail fast should the results not meet expectations that covers the structure of the technical and search audit now let’s talk about each of these audits individually in the technical audit your SEO should be able to review your site for issues related to internal linking crawl ability URL parameters server connectivity and response codes to name some if they mention that your site has duplicate content problems that need to be corrected make sure they show you the specific URLs that are competing for the same query or that they explained it should be cleaned up for long term site health not initial growth I mention this because lots of duplicate content exists on web sites and often it’s not a pressing problem in this search audit your potential SEO will likely break down your search queries into categories like branded and unbranded terms branded terms are those with your business or website’s name like a search for Gmail is a branded term while the search for email is an unbranded or general keyword an SEO should make sure that for branded queries such as Gmail your website is providing a great experience that allows customers who know your brand or website to easily find exactly what they need and potentially convert they might recommend improvements that help the entire searcher experience from what the searcher sees in search results to when they click on a result and use your website for unbranded queries an SEO can help you better make sense of the online competitive landscape they can tell you things like here are the types of queries it would make sense for your business to rank but here’s what your competition is done and why I think they rank where they do for instance perhaps your competition has great reviews really shareable content or they run a highly reputable site an SEO will provide recommendations for how to improve rankings for these queries and the entire searcher experience they’ll introduce ideas like update obsolete content they might say your site is suffering because some of your well ranking content is obsolete has poor navigation a useless page title or isn’t mobile-friendly let’s improve these pages and see if more website visitors convert and purchase or if they can micro convert meaning that perhaps they subscribe or share content improve internal linking your SEO might say your site is suffering because some of your best articles are too far from the homepage and users would have a hard time finding it we can better internally link to your content to feature it more prominently generate buzz the SEO might say you have great content but not enough people know we can try to get more user interaction and generate buzz perhaps through social media or business relationships this will help us attract more potential customers and perhaps garner natural links to your site learn from the competition your SEO might explain here’s what your competitors do well can you reach parity with this and potentially surpass them in utilities or can you better show customers your business’s unique value again a good SEO will try to prioritize what ideas can bring your business the most improvement for the least investment and what improvements may take more time but help growth in the long term once they talk with you and other members of your team such as developers or marketers they’ll help your business forge a path ahead the last thing I want to mention is that when I talk with SEO s one of the biggest holdups to improving away site isn’t there recommendation but it’s the business making time to implement their ideas if you’re not ready to commit to making SEO improvements while getting an SEO audit may be helpful make sure that your entire organization is on board else your SEO improvements may be non-existent regardless of who you hire so that wraps it up thanks for watching and best of luck to you and your business



ASU is one of five Texas institutions to make the rankings, and ranked third in the U.S. behind only Central Michigan University and the University of Houston. The “50 Best Master’s Degree Online Programs” rankings were created using data and information from the U.S. Department of Education, U.S. News & World Report and school websites.

Criteria for the rankings included:

  • Regionally accredited in the U.S.
  • Offer more than 10 online graduate degrees
  • Programs are 100 percent online
  • Average level of student debt at graduation
  • Student support services available remotely
  • Student access to technology

ASU offers 15 completely online master’s degrees, as well as multiple online graduate certificates and certifications.

Additionally, ASU has been ranked No. 16 in the nation among the 50 “Most Affordable Online Master’s Programs” by the OnlineMasters.com higher education resource guide.

The methodology for the OnlineMasters.com rankings differs from the Master’s Program Guide, with information and data collected from industry experts, hiring managers, current students and alumni. Criteria for the rankings included academic quality, student success and affordability.

All of ASU’s online and on-campus graduate degree programs and certificates/certifications are offered through the College of Graduate Studies and Research.

Not Affiliated With Any University


Much of the content for this article was supplied by prostatereport.com

Beta-Sistosterol Supplement

Much of the content in this article about beta-sitoseterol come from University of Michigan Health.

What is beta-sitosterol plant extract?

Beta-sitosterol is one of many sterols that come from plants (phytosterols) and have a structure like the cholesterol produced in the body. You can find phytosterols in many plants and thus in foods such as rice bran, wheat germ, corn oils, soybeans, and peanuts. Beta-sitosterol is also available as a dietary supplement.

Beta-Sitosterol is a sterol found in plants and vegetables. Because of its chemical structure, it is a natural “alpha blocker” and 5-alpha-reductase inhibitor. These two things are the keys to reducing the size of a swollen prostate and keeping it from further swelling. It delivers a one-two knockout punch to your prostate that Mike Tyson would be proud of. 

What is beta-sitosterol used for?

Beta-sitosterol is said to lower  cholesterol levels and reduce the risk of some cancers. It also is said to relieve symptoms of  benign prostatic hyperplasia (BPH) . How beta-sitosterol works is not known. It may be related to cholesterol  metabolism or anti-inflammatory effects.

A review of studies done on beta-sitosterol showed that men who took it had fewer symptoms than men who took a  placebo . Symptoms were measured using the  American Urological Association (AUA) symptom index . Men who took beta-sitosterol also had a better urine flow rate then men who took a placebo. 

Research supports the fact that phytosterols, including beta-sitosterol, can reduce cholesterol levels. Some studies suggest that phytosterols may reduce the risk of some cancers, but more research is needed to know how well they really work.

They work to relax your prostate so it is easier for you to urinate. And they work to reduce the swelling of your prostate, this also makes it easier to urinate, empty your bladder, and get a host of other nagging prostate issues.

Study on Beta-Sitosterol:

The significant prostate-relieving power of Beta-Sitosterol was confirmed in a double-blind, placebo-controlled clinical study published in the prestigious British medical journal The Lancet. In a study of 200 men with Benign prostate enlargement, half the group took 180 mg of Beta-Sitosterol daily, while the other half received a placebo.

After three months, the Beta-Sitosterol group experienced significant improvements. They saw their symptoms decrease by nearly 50%! Their urine flow increased 35%! Voiding time plummeted 32%! And their IPSS (International Prostate Symptom Score) decreased by a whopping 351%, with an average score decrease of 7.4 points. (the lower your score the better). These are major improvements in urine flow! Again, they had an overall improvement of 351%. 

And in a follow-up study on these men, their improvements were maintained for an additional 18 months of observation.

Numerous other studies show similar and even better outcomes. Some of the studies on Beta-Sitosterol given at doses fof much more than 180 mg have had sensational results. It seems the higher the amount taken daily directly correlates to better results. Also, there has not been one single published clinical study on Beta-Sitosterol that concludes it does not help your prostate. Every single study shows it works. That’s probably why it is contained in several leading European prescription drugs. It has been prescribed by doctors in Europe to millions of men for over 25 years, while it is still relatively new to America.

When you talk about specific benefits and results achieved by using Prostagenix, you should look to the IPSS, as mentioned above. The IPSS is the International Prostate Symptom Score. It applies a standardized measuring criteria used worldwide. It consists of seven questions about symptoms related to BPH and urinary issues. It is used to measure a man’s prostate problems and rate them as either mild, moderate or severe. Men using Prostagenix report improvement in all seven areas measured by the I-PSS.These benefits include:

  • Dramatically reduced nighttime bathroom trips… no more constantly getting up to go at night.
  • More complete bladder emptying… no more feeling like you still have to go.
  • Reduced frequency… You won’t be looking for a men’s room all the time.
  • Powerful urine flow. Eliminated dribbling of a weak stream…You are going to feel like a race horse when you pee! Power will be back.
  • Less stopping and straining… No more standing at the urinal for 10 minutes at a time stopping and starting with little spurts.
  • Eliminates that feeling of you “having to go” all the time… it’s time to relax!
  • Sleep soundly again. Start getting a good night sleep again and wake up energized and alert, not tired because you had to get up several times to go to the bathroom.
Prostate Diagram for BPH

Study Reveals Grape Seed Extract Crucial For Long Term Prostate Health

ProstaGenix is one of the few formulas that also contains Grape Seed Extract. It is extremely important for long-term prostate health, a famous large scale study revealed. Grape Seed Extract is derived from ground-up seeds of red wine grapes. So like grapes, it is rich in antioxidants, which soak up damaging free radicals in the body that can build up and promote cancer cell growth.

An epidemiological study in Washington State found that men who used Grape Seed Extract reduced their risk of developing prostate cancer by 41%. The participants were 35,239 males, 50–76 years of age, in a study called the “VITamins And Lifestyle (VITAL) cohort.” 

This study was designed to investigate the associations of the use of vitamins, minerals, and specialty supplements with cancer risk. Grape Seed Extract was the only one of the supplements surveyed that showed a clear risk reduction for prostate cancer. No comparable risk reduction was noted from the use of other well known supplements, including: Coenzyme Q-10, Fish Oil, Garlic, Ginkgo Biloba, Ginseng or Saw Palmetto. So in other words, none of these other natural compounds studied worked, but Grape Seed Extract had remarkable success. 41% is huge. 

So considering that Prostagenix includes a strong dose of it in their formula, it truly has been masterfully designed.

Saw Palmetto Not In Prostagenix

It has no Saw Palmetto in its formula. The single biggest myth surrounding natural prostate products is that Saw Palmetto helps relieve prostate problems. It does not. There were a few studies on Saw Palmetto that got major publicity that showed that Saw Palmetto relieved prostate problems in men. It is true there were a few studies like this. But what is not told to consumers is that Saw Palmetto used in these studies were “super extracted” and were the equivalent of taking like 1,000 capsules a day. That’s why if you have tried Saw Palmetto, it didn’t make a dent in your prostate issues.

Beta-Sitosterol is 3,000 times stronger than Saw Palmetto. This was confirmed in an independent laboratory analysis of 12 Saw Palmetto extracts published in the Journal of Official Analytical Chemists. It has also been reported in multiple studies. That’s 3,000 to 1. Just think of Saw Palmetto as a scrawny little JV weakling and Beta-Sitosterol as a All Pro NFL linebacker … who do you think is going to win that fight? No contest.

To review this supplement yourself visit prostagenix.com or to review the information in this article visit prostatereport.com

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Not Affiliated With Any University