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This is the power of backlinks at their best. A recent client complained that they have never ranked on page one of Google for their brand name product. After a thorough review of the site and it’s off page factors I listed out the issues the site faced and what would correct the site’s performance.

Diagnosing SEO Problem

Its important to perform an SEO Audit of a site to determine what needs to change.

  1. Backlinks: Hardly any domains linked to the site using the brand name as the anchor text. This was the greatest issue the site faced in ranking.
  2. On-Page SEO: Rather than using <h1><h2> header tags the site utilized CSS styled <div> tags. These visually looked the same to a visitor but that failed to provide the direction that the header tags would to a search engine bot.
  3. Technical SEO: The site load time was 20 seconds. A single auto starting video on the homepage accounted for 18.5 seconds of this load time. After removing it in a test page the site loaded in 1.5 seconds.  A site needs to load in a 3 second load time, 5 seconds is acceptable but also the limit.
  4. PPC Vs. SEO Landing Page: The site was laid out as a single page web site with nearly 10,000 words…all possible related content was on the single landing page which was likely well suited for PPC but not SEO. Google couldn’t easily return a specific page that had a lot of content on a specific keyword.

Ultimate SEO made suggestions that were ignored largely on the second, third and fourth points, often people stay fixed to their status quo. Ultimate SEO had control over the most important SEO factor which was the site’s backlinks at least and I went to work.

Backlinks And Referring Domains

increasing backlinks

After placing backlinks 15/15 new domains I had linked to the site we’re registered and added to the site’s formula. Traffic responded better than I expected…

organic seo traffic

Increasing Organic SEO Traffic

The site’s organic traffic had been previously in the single digits, now at 1,600 a month later I could claim a 1235% increase in organic traffic. The site had never received this much organic traffic. It had been largely fueled by an increase in keywords of over 600%. This is an example of how a domain’s authority and trust can be raised through backlinks to improve keyword adoption across the domain.

SEO Vs. PPC Traffic

The client had other similar site’s that I hadn’t focused on that saw updates to the onpage tags and discussion on the technical SEO challenges. These sites saw no real change in organic traffic during the same period.

The client had used PPC campaigns to promote the sites with their desired keywords and the costs associated with this neared a hundred thousand a month. The new organic SEO traffic is valued by SEMrush.com at nearly $7,000 a month. The beauty of this SEO position swing is that it’s going to be there for months to come under the right care and conditions. Where PPC is a one time boom to traffic.

User behavior is also generally more forgiving than paid traffic. Those who find your site via searching generally provide lower bounce percentages which in turn further improve your search position. So believe me when I say, backlinks make or break your ability to rank any content.  PPC is a great solution for short term needs and gains but the ROI is with SEO.

Ultimate SEO

https://matt2.info/seo-vs-ppc-backlink-project-increases-traffic-1200/

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ASU nursing programs are offered through the Archer College of Health and Human Services.ASU nursing programs are offered through the Archer College of Health and Human Services.For undergraduate students, ASU offers a Bachelor of Science in Nursing (B.S.N.) degree. The NursingDegrees.com resource guide has ranked ASU No. 2 in the U.S. among the “Best Schools Offering Bachelor’s Programs in Nursing.”

Criteria for the rankings included accreditation, program offerings, available grants and financial aid, campus services, tuition costs, and retention and graduation rates – and were based on data from the National Center for Education Statistics.

For graduate nursing students, ASU offers an online Master of Science in Nursing (M.S.N.) degree program with two specialization options. The M.S.N.-Family Nurse Practitioner program is for nurses with a B.S.N. who wish to become advanced family practice nurses. The M.S.N.-Nurse Educator program is for nurses with a B.S.N. who wish to teach nursing at the college level and/or at health care institutions.

ASU’s online M.S.N. programs have been ranked No. 2 in the U.S. among the “Top 15 Most Affordable Nurse Practitioner Programs with Specializations” by the BestCollegesOnline.org resource guide.

More specifically, ASU’s online M.S.N.-FNP program received multiple national rankings, including:

Each of the higher education guides formulates its rankings using similar criteria, including accreditation, academic quality, tuition costs, faculty credentials, student-to-faculty ratio, and available online learning technology.

All of ASU’s online and on-campus B.S.N. and M.S.N. degree programs are accredited by the Commission on Collegiate Nursing Education (CCNE) and approved by the Texas Board of Nursing.

Not Affiliated With Any University

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Almost everyone has heard of the importance of site speed, even the average blogger with lackluster technical skills. In a previous article we did a comparison between two domains and found speed was the likely signal pushing one site above another in mobile searches.

Google wants to provide sites that users will actually use. You may have the absolute best content but if it takes over 3 seconds to load your page its a big problem for ranking.

  • Each 1 second delay reduces page views by 11%
  • Each 1 second delay decreases customer satisfaction by 16%
  • Each 1 second delay decreases 7% of conversion rate
  • For a store doing $100,000 a day a 1 second delay means $2.5 million in lost sales.
  • Google uses page load speed to help determine your sites rank.

CDNs are great resources to speed up your page speed load times. Think of it like this … if you’re a pharmacy and you have one location for the whole world people are going to have to travel great distances for your products. But if you open a pharmacy in every state people can just go to the nearest location to get all of your webpages and no one has to travel that far. This is a CDN a Content Delivery Network.

The expense of having 50 servers in 50 states is likely too much for most websites. A CDN steps in and provides the infrastructure for us to share with others.

Here are a few common questions site owners ask in regard to CDNs:

  • “What is a CDN?”
  • “What are the benefits of a CDN?”
  • “Do I still need to purchase hosting if I have a CDN?”
  • “Does my site need a CDN?”

We’re going to go over what a CDN is and thoroughly explain the important role this technology plays in the modern web.

We’ll also briefly touch base on the differences between your web server and a CDN before placing our focus on who does and does not need this technology implemented on their website.

What is a CDN?

Here’s the technical definition of a CDN, or at least a paraphrased version of it. A CDN, which stands for Content Delivery Network, is a global network of servers that deliver content to visitors of a website based on where that visitor is located.

You need to understand how regular web hosting works in order to understand this definition as well as the importance of it. In a typical web hosting environment, all of the traffic running to your website gets sent to your host’s web server, the one you installed your site on and the one that holds its data.

This often results in a slower website for all visitors as that single server struggles to stay afloat among the surge of traffic it receives on a regular basis. It can even leave your site vulnerable to DDoS attacks. Why is this bad? Here are a few quick facts to help you understand the importance of having your site run as quickly and reliably as possible:

  • Google made site speed a ranking factor in as early as 2010. [Source: Search Engine Land]
  • 47% of consumers expect a web page to load in 2 seconds or less. [Source: Kissmetrics via Akamai and Gomez.com]
  • 40% of consumers abandon a website that takes more than 3 seconds to load. [Source: Kissmetrics via Akamai and Gomez.com]
  • 79% of shoppers who are dissatisfied with website performance are less likely to buy from the same site again. [Source: Kissmetrics via Akamai and Gomez.com]
  • 52% of online shoppers state quick page loading is important to their site loyalty. [Source: Kissmetrics via Akamai and Gomez.com]
  • A 1-second delay in page response can result in a 7% reduction in conversions. [Source: Kissmetrics via Akamai and Gomez.com]

This, obviously, leads us to our next question.

What are the benefits of a CDN?

The most obvious and most important benefit of a CDN is an increase in site speed for all users of your website no matter where they’re located in the world. When you implement a CDN on your website, you’re distributing access to it to what are known as “proxy servers” located all around the world.

Let’s say the web server you purchased from your host is located in New York and you do notuse a CDN. In this environment, a visitor from Australia would need to load all of the static content on your website, which are your images, CSS stylesheets, and JavaScript files, from New York, which can take quite a bit of time.

If you use a CDN, your Australian user would be able to load that static content from a server that’s closest to them, maybe even in the same country depending on the CDN service you decide to go with. This will allow them to load the page in a much quicker manner.

Your server is orange and other servers keep copies of your site so they are closer to users.

You can see how this works in the illustration above. You still have your “origin server,” which is storing your WordPress installation and database, but you also have your “replicated web-server clusters,” which store your site’s static content. Again, static content are images, videos, CSS stylesheets, and JavaScript files.

The origin server is located toward the south of North America in the illustration above while the replicated web-server clusters are located in six continents around the world. You can see how the “user” icons demonstrate how users are served static content from the replicated web servers closest to them instead.

The impact? Some sites report seeing a decrease of more than 50% in the amount of time it takes for their site to load after implementing a CDN. [Source: KeyCDN]

If you’re still having a tough time figuring out how this technology makes your website faster, think of it like a highway:

  • The main lane is your origin server.
  • The additional lanes are your replicated web servers.
  • The cars are the users visiting your website.

Without those additional lanes, all of the cars on the road need to use the main lane. This will eventually result in a traffic jam as more and more cars fill the lane. Traffic will start to slow before the flow stops altogether after the lane becomes too congested.

If you open those additional lanes, cars will be able to distribute themselves among them rather than relying on a single lane. This will allow them to move at a much quicker pace, and they’ll get to their destination a lot faster than they would have if they were all using the same lane.

CDN Speeding Up

In other words, having your users load static content from a server that’s closest to where they’re located will allow each and every one of them to load your website much quicker than they’d be able to if they were all loading that content from the same server.

I’ve seen this site swing 20 to 30 places in it rankings…and you can over take better content with a faster site if the other site is slow.

Check out some CDNs for your site…

  • Maxcdn
  • Sucuri
  • Swarmify
  • Jetpack – Not recommended
  • Cloudflare – not exactly a CDN but similar
  • keycdn.com
  • rackspace
  • AWS Cloudfront
  • CDN Enabler
  • Cloudinary

We can review some of these in another post soon.

Ultimate SEO

Not Affiliated With Any University

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ASU's College of Education is located in the Carr EFA building.ASU’s College of Education is located in the Carr EFA building.ASU’s online Master of Science (M.S.) in professional school counseling is designed for candidates interested in careers as Texas school counselors. The online Master of Education (M.Ed.) in guidance and counseling is designed for those interested in careers as public school counselors (non-Texas certification), college and university counselors, and other positions in counseling.

The M.Ed. in guidance and counseling has been ranked No. 1 in the U.S. among the “Top 20 Best Master’s in School Counseling Online 2019” by TopEducationDegrees.org. Additional top rankings for the program include:

Additionally, the M.S. in professional school counseling and M.Ed. in guidance and counseling have jointly been ranked No. 5 among the “29 Most Affordable Master’s in Counseling Online Degrees 2019” by TopCounselingSchools.org.

Each of the higher education resource guides used a combination of data from the National Center for Education Statistics and school websites to formulate their rankings. Criteria included accreditation, affordability, flexible curriculum, faculty profiles, student-to-faculty ratio, student support services, online course delivery systems, and internship/practicum opportunities.

Both ASU master’s degree programs are accredited by the Council for Accreditation of Educator Preparation (CAEP), and the GRE exam is not required for admission. They offer eight-week courses that are 100 percent online, allowing candidates to accelerate completion of their degree and work on their own schedule.

More details about all of ASU’s online master’s degree programs in education/curriculum and instruction are available at www.angelo.edu/ci.

Not Affiliated With Any University

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Ultimate SEO is proud to announce our partnership program with Cloudflare. As a defacto web host serving hundreds of sites this strategic alliance brings the best hosting security solutions together and integrates one of the most popular internet companies with our hosting solutions.

In the coming days we’ll be relaunching UltimateSEO.net as our hosting and network site. Below we’ve included some notes from Cloudflare as well as a video.

[embedded content]

Us in 90 Seconds from Cloudflare on Vimeo.

How CloudFlare increases speed and security of your site

This is a guest post written and contributed by CloudFlare.  CloudFlare makes it easy for any site to be as fast and secure as the Internet giants.

CloudFlare, a web performance and security company, is excited to announce our partnership with Ultimate SEO! If you haven’t heard about CloudFlare before, our value proposition is simple: we’ll make any website twice as fast and protect it from a broad range of web threats.

We power more than 400 billion monthly page views – more than Amazon, Wikipedia, Twitter, Zynga, AOL, Apple, Bing, eBay, PayPal and Instagram combined – and over 1.2 billion monthly users regularly pass through our network. We’re really glad Ultimate SEO has partnered with CloudFlare.
Faster web performance

CloudFlare is designed to take a great hosting platform like Ultimate SEO and make it even better.

We run data centers [link to http://www.cloudflare.com/network-map] strategically located around the world. When you sign up for CloudFlare, we begin routing your traffic to the nearest data center.

As your traffic passes through the data centers, we intelligently determine what parts of your website are static versus dynamic. The static portions are cached on our servers for a short period of time, typically less than 2 hours before we check to see if they’ve been updated. By automatically moving the static parts of your site closer to your visitors, the overall performance of your site improves significantly.

CloudFlare’s intelligent caching system also means you save bandwidth, which means saving money, and decreases the load on your servers, which means your web application will run faster and more efficiently than ever. On average, CloudFlare customers see a 60% decrease in bandwidth usage, and a 65% in total requests to their servers. The overall effect is that CloudFlare will typically cut the load time for pages on your site by 50% which means higher engagement and happier visitors.

Broad web security

Over the course of 2011, CloudFlare identified a 700% increase in the number of distributed denial of service attacks [link to http://blog.cloudflare.com/2011-the-year-of-the-ddos] (DDoS) we track on the Internet (see the chart below). As attacks like these increase, CloudFlare is stepping up to protect sites.

CloudFlare’s security protections offer a broad range of protections [link to http://www.cloudflare.com/features-security] against attacks such as DDoS, hacking or spam submitted to a blog or comment form. What is powerful about our approach is that the system gets smarter the more sites that are part of the CloudFlare community. We analyze the traffic patterns of hundreds of millions of visitors in real time and adapt the security systems to ensure good traffic gets through and bad traffic is stopped.

In time, our goal is nothing short of making attacks against websites a relic of history. And, given our scale and the billions of different attacks we see and adapt to every year, we’re well on our way to achieving that for sites on the CloudFlare network.

Signing up

Any website can deploy CloudFlare, regardless of your underlying platform. By integrating closely with Ultimate SEO, we make the process of setting up CloudFlare “1 click easy” through your existing Ultimate SEO cPanel dashboard. Just look for the CloudFlare icon, choose the domain you want to enable, and click the orange cloud. That’s it!

We’ve kept the price as low as possible and plans offered through Ultimate SEO are free. Moreover, we never charge you for bandwidth or storage, therefore saving you tons via reduced bandwidth costs.

For site owners who would like to take advantage of CloudFlare’s advanced offerings, we also offer a ‘Pro’ tier of service for $20/month [link to http://www.cloudflare.com/plans]. The ‘Pro’ tier includes all of the ‘Free’ tier’s offerings, as well as extra features like SSL, full web application firewall and faster analytics.

We’re proud that every day more than a thousand new sites, including some of the largest on the web, join the CloudFlare community. If you’re looking for a faster, safer website, you’ve got a good start with Ultimate SEO, but the next step is to join the CloudFlare community [link to https://www.cloudflare.com/sign-up].

Ultimate SEO

Not Affiliated With Any University

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